Increased recog­ni­tion of the busi­ness case for man­ag­ing cor­po­rate impacts on the envi­ron­ment has helped drive increas­ingly detailed and quan­ti­fied cor­po­rate envi­ron­men­tal goals. Fore­most among these are goals of no net loss (NNL) and net pos­i­tive impact (NPI). We assess the scale and growth of such cor­po­rate goals. Since the first pub­lic, company-wide NNL/NPI goal in 2001, 32 com­pa­nies have set sim­i­lar goals, of which 18 specif­i­cally include bio­di­ver­sity. Min­ing com­pa­nies have set the most NNL/NPI goals, and the major­ity of those that include bio­di­ver­sity, despite the gen­er­ally lower total global impact of the min­ing indus­try on bio­di­ver­sity com­pared to the agri­cul­ture or forestry indus­tries. This could be linked to the min­ing industry’s greater par­tic­i­pa­tion in best prac­tice bod­ies, high-profile impacts, and higher profit mar­gins per area of impact. The detail and qual­ity of present goals vary widely. We exam­ined spe­cific NNL/NPI goals and assessed the extent to which their key com­po­nents were likely to increase the effec­tive­ness of these goals in ben­e­fit­ing bio­di­ver­sity and man­ag­ing busi­ness risk. Nonethe­less, out­comes are more impor­tant than goals, and we urge con­ser­va­tion­ists to work with com­pa­nies to both sup­port and mon­i­tor their efforts to achieve increas­ingly ambi­tious envi­ron­men­tal goals.