Yesterday evening around 9 pm (GMT+1) the Biodiversity Offsets Blog
welcomed its 1000th visitor! Now, that was both really exciting and unexpected for me. When I started this whole thing a couple of weeks ago it was meant to be nothing more than my very personal solution to the need to structure, organize and comment the increasing information and news on biodiversity offsets that are available online. As I then thought, others might find this useful too, I put the blog online and started to let people know about its existence 50 days ago, on August 13, 2014.
Fast forward to now
Since then, I have received a lot of positive feedback, got to know new people and got engaged in interesting discussions around biodiversity offsets (mostly on LinkedIn where I share the updates from the Biodiversity Offsets Blog). Of course, this has also entailed some criticism, i.e. that the fact alone that this is called Biodiversity Offsets Blog would imply a preference for biodiversity offsets. I personally do value the chances of biodiversity offsets, but also see the risks associated to them. And I am far from considering them a “one-fits-all solution”. But I think it is important to focus on biodiversity offsets as one instrument that is very much mainstreamed in the current discussion (both positive and negative).
A little bit of statistics
Up to now visitors from more than sixty countries have seen the blog, the top three being the US, Germany (this naturally because I am based in Germany) and Australia. But also the UK, New Zealand, Brazil, France, Morocco and Canada have significant visitor numbers. Surprising (at least for me) were visitors from countries such as Nepal, Guyana, Hong Kong or Bosnia Herzegovina. Our 1000th visitor came from Italy. On average, the Biodiversity Offsets Blog welcomes twenty visitors per day (note: if you visit the blog several times, your visit is counted only once a day). The most popular post so far deals with the new biodiversity offset policy and fund in New South Wales, Australia (more than 250 views). It has also entailed a lively discussion of the same title on LinkedIn.
It is very much true that you only got to know something once you do it. So far, my experience with the Biodiversity Offsets Blog can be summarized in the following three points:
- I have learned a lot that I wouldn’t have without the blog: about biodiversity offsets, but also somehow strategic planning and time management, different writing styles and communication.
- I have easily had a lot of feedback on my work and my opinion, which is also (at least at this extent) new to me.
- I have got to know many interesting people with whom I ultimately had a common point of interest: biodiversity offsets.
So, as you might have read from all this, I am drawing a more than positive conclusion from this and can only encourage anyone who considers to set up a scientific or technical blog to give it a go. And for all of you, who are reading this, I am happy to have you here on the Biodiversity Offsets Blog. Please come back soon or get involved in one or another way (see 15 ways how you can contribute to the Biodiversity Offsets Blog).